Four capabilities we offer. One plan.
These aren't four services to choose between — they're how one plan gets delivered, once we know what your business actually needs. Strategic advisory, outsourced HR, managed marketing, and website & software, for owner-led Australian businesses. Most clients use two or three.
One plan, delivered.
Strategy decides what to do. The other three capabilities are how it gets done.
You don’t assemble them from a menu — the diagnosis tells us which ones your business needs, and in what order.
Nobody needs all four at once — and we’ll tell you which ones you don’t need.
The four capabilities, and where each starts.
| Capability | What it’s for | From |
|---|---|---|
|
Strategy & Advisory →
|
The thinking layer for your business — diagnosis, direction, growth & expansion planning. | A$1,500 / fortnight |
|
People & HR →
|
Hiring, records and performance — run for you to operate smoothly. | A$399 / month |
|
Marketing & Growth →
|
Designing marketing strategy and driving its execution, with accountability and growth at its centre. | A$799 / month |
|
Technology & Web →
|
Website, systems and custom application design for your business and its operational effectiveness. | Per project |
What each one includes.
Every capability below is scoped to a written agreement — what’s included, what it costs, and where it honestly stops.
The thinking layer, decided with you.
The thinking layer that decides where the other three capabilities should focus, and how your business should grow.
Delivered by senior team members — oversight and direction, not a block of billable hours.
- Business diagnosis and three-year direction
- Growth planning and business development
- Organisational design — roles, structure and decision rights
- Management support through difficult calls
- Performance and quarterly business reviews
- Expansion planning — new offices, new towns, new markets
Structure and compliance, run for you.
Structure, reporting, productivity and compliance-ready HR — without the owner managing every situation.
We build, design and deploy the systems that let a business hire well, keep records properly, and hold people to a standard.
- Employee records, contracts and documentation
- Position creation, descriptions, org structure and role KPIs
- Recruitment administration — advertising, screening, scheduling, offers
- Onboarding and induction, including 30/60/90-day plans
- Performance review cycles, run for you
- Policies, procedures and workplace documentation
- Monthly HR reporting
Marketing aimed at an objective, not activity.
Aimed at a commercial objective rather than at being busy — and measured that way.
Marketing directed by the same person who diagnosed your business, so it serves the plan rather than a content calendar for its own sake.
- Yearly marketing strategy and plan
- Content calendar, social posts and artwork
- Short-form video and reels
- Email campaigns and articles
- Campaign planning and coordination
- Google Business Profile and review management
- Enquiry capture and follow-up systems
- Monthly whole-funnel reporting — content, reach, enquiries, appointments
Built when it’s genuinely warranted.
Website and application work has a beginning and an end — so it’s priced as a project, not a retainer.
Three things sit under this heading — and most clients need only the first.
Website design & content
We don’t start with a design — we start with research, studying the best-performing sites in your industry, in Australia and internationally. From that we build the architecture (what pages exist, what each is for, what a visitor does next), and you approve it before a word is written. Then we write it — for two audiences at once: the person reading, and the search engines and AI assistants that increasingly decide whether they ever find you.
Systems & tools
Configuring the software you already have, or selecting and setting up what you need — CRM, case management, document workflow, reporting — so the systems match how your business operates rather than forcing you to work around them.
Custom web applications
Where off-the-shelf software genuinely cannot do the job, we design and build purpose-made applications. It’s the most involved work we do — and we’ll tell you honestly when configuring an existing tool would serve you better and cost far less.
What we don’t do.
When you need one of those, we’ll say so and point you to someone who does it properly. Knowing where our work stops is part of doing it well.
Straight answers.
Not sure which of the four you need?
That’s what the diagnosis is for. We’ll tell you which capabilities your business actually needs — including when the answer is fewer than you expected.